AirUpsell Roadmap
Strategic Expansion Map
Year
Cities
Scale
Features
Now
Cities
Cape Town
Sea Point · Camps Bay
Waterfront · Gardens
Scale
Pilot hosts
Early merchants
First DAU
Features
Beauty · AirUpsell AI
Storefront · Payments
Web app · WhatsApp
2026
Cities
+ Durban
Umhlanga · Ballito
+ Johannesburg
Sandton · Rosebank
Scale
500 host partners
1,500 merchants
Growing DAU
Guests + locals
Features
Food
Explore · Beauty
Merchant subscriptions
iOS & Android app
2027
Cities
SA at scale
+ Pretoria · PE
+ Knysna · Paarl
+ Garden Route
Scale
2,000 host partners
6,000 merchants
10K+ DAU
Series A raise
Features
Transport
Groceries delivery
Channel manager API
Growth Partner portal
2028
Cities
Pan-African
Lagos · Nairobi
Accra · Kigali
Mauritius · Victoria
Scale
5,000 host partners
Hotels + lodges
50K+ DAU
$5M+ ARR
Features
H-Commerce
White-label for hotels
Multi-language Assistant
Concierge API
2030
Cities
Global
Middle East · SE Asia
Europe STR markets
Scale
10,000 host partners
200K+ DAU
$10M+ ARR
Features
AirUpsell everywhere
Developer ecosystem
Marketplace network
Growth Partner paths
Host Partner — earn from guest orders
Merchant Partner — get discovered by guests near you